Corporate Profit Improvement

The Challenge
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Many businesses seeking to improve performance begin by cutting costs. But cost is usually a symptom — not the root problem.

What most firms don’t measure (and few understand) are the hidden cost generators — the operational decisions, interdepartmental dynamics, and structural complexities that drive expenditure across the business. Conventional cost-cutting methods often squeeze one part of the system, only for the cost to reappear somewhere else.

At Cameron Consultants, we go deeper. We don’t just help you spend less — we help you spend smarter. Our method, known as COGENT (Cost Generator Transformation), is built on four decades of real-world success in improving profitability without damaging performance.

How We Help

Whether your business is under margin pressure, experiencing cost creep, or seeking to fund new investment, our approach helps you:

✔️ Uncover the real drivers of your cost base — across functions, systems, and customer interactions

✔️Diagnose structural inefficiencies and ineffective activity — not just surface-level waste

✔️Refocus on effectiveness, not just efficiency — doing less of the wrong things, and more of what works

✔️Align cost structure with strategic value — so money flows to the parts of the business that drive results

✔️Shift the culture from reactive cuts to proactive optimisation

Why This Works

‍In our experience, up to 90% of cost reduction initiatives focus on efficiency — trying to do the same things, only more cheaply. But our work shows that 90% of sustainable profit improvement comes from something else: effectiveness. That means rethinking what you do — not just how you do it. We’ve helped businesses:

Rationalise operations from two sites to one — saving millions per year

Redesign product or service ranges to eliminate unprofitable activity

Reallocate resources to high-value, high-margin functions

Transform fixed costs once thought unchangeable into variable, value-generating investments

Every engagement is unique. But our goal is constant: a stronger, leaner business that performs better over time.

Why Work With George Hosking?

‍“George had developed a unique and highly effective methodology... analytically rigorous, deeply strategic, and frankly like nothing I've ever seen before or since.”
— John Robinson, Group Vice President, BP

George Hosking OBE has restructured the cost bases of over 25 organisations in seven West European countries, helping them shift from complexity and cost drag to sustained financial strength. His method was featured in Planning Review and has helped clients like British Bakeries, British Petroleum, Booker, Inspec, National Adhesives and Rank Hovis transform their margins - not through blunt cuts, but through strategic clarity.

✔️ Creator of the COGENT method (Cost Generator Transformation)

✔️ Proven ability to make fixed costs disappear by shifting philosophy and structure

✔️ Experienced in manufacturing, retail, FMCG, services, and the public sector

✔️ Trusted by leaders seeking enduring, not just cosmetic, financial improvement

If you want to understand and transform your cost structure — not just reduce it — book a free consultation.